Course prefix: Mk

Marketing is an exciting, dynamic process through which customer needs and wants are satisfied with goods and services. Thus, in broad terms, the study of marketing concerns the movement of goods and services from producer to customer. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student's capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, purchasing, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and skill who are prepared to fill an ever-increasing number of senior staff and executive positions.

Required Major Courses: Mk 4100, 4200, 4900 and four additional 4000-level courses in marketing.

Recommended Sequence: Take Mk 4100 before Mk 4200. Mk 4900 should be taken during the last semester of the senior year. The four other major courses preferably should be taken in the senior year. Prerequisites are enforced.

The following sets of major courses are suggested by the faculty for those students who wish to specialize in various fields. These are simply suggestions:

Sales: Mk 4330, 4340, 4510.
Retailing: Mk 4400, 4420, 4300.
General Marketing Management: Mk 4620, 4400, 4300.
Advertising: Mk 4300, 4310, Jour 3500*.
Physical Distribution: Mk 4400, 4510.

*Jour 3500 may be counted as a marketing major course for students taking Mk 4300 or 4310.