Description of the Marketing Function
Marketing is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. The BBA program in the Department of Marketing gives students an understanding of basic problems and functions in Marketing, and also allows students to develop in-depth exposure to specialized areas, according to their interests. The large and diverse faculty of the Marketing Department at Georgia State University allows the department to offer courses covering the broad range of the discipline. 

Possible Job Titles of Marketing Graduates
(Jobs secured as reported by GSU Robinson Career Management Center post-graduate survey)

Account Executive Account Manager Account Representative Fraud Investigator Loan Syndication Analyst Management Trainee

Marketing Intern Marketing Manager Marketing Research Specialist Office Administrator Program Coordinator Property & Casualty Representative

Running Technical Representative Sales Associate Sales Manager Trade Marketing Representative

Possible Employers of Marketing Graduates
(Employers as reported by GSU Robinson Career Management Center post-graduate survey)

Adidas AIG Bank Of America Cannon Convergent Resources Educational Concepts Group

Enterprise Georgia Dept Of Human Resources Macy's Pipeline Data Processing Regions Capitol Markets R J Reynolds

State Farm Tatum United Parcel Service (UPS) WPS Business Products

Skill Sets and Interests Commonly Associated with Marketing

Planning Problem Solving Excellent oral & written communication Teamwork

Management/supervisory skills Negotiation Ability to influence and persuade Quantitative skills

Creativity Excellent interpersonal skills

GSU Student Contacts Associated with Marketing

Robinson Career Management Center>>   Robinson Marketing Department>>   Marketing Alumni Society>> The Center for Mature Consumer Studies (CMCS)>> Institute of International Business Study Abroad Programs>>

American Marketing Association>>    Center for Excellence in Brand & Customer Management (CEBCM)>> The Center for Business and Industrial Marketing>> GSU's Sports Administration Department>> Department of Communication-Public Relations>>

Additional Resources for Marketing Majors

Career-Specific Resources
American Advertising Federation>>   American Marketing Association>>   Marketing Classifieds>>   Market Research Association>>	Sales and Marketing Executives Int'l>>   National Retail Federation>>   Careers in Marketing>>   Public Relations Society of America>>

Internship Resources
About.com>>   INROADS Inc.>>   Internship Programs>>   Wet Feet>>   Thurgood Marshall Fund>>   Sponsors for Educational Opportunity>>	Georgia Governors Intern Program>>   StudentJobs.gov>>   Intern Abroad>>   Idealist>>   Non-profit Job Postings>>

General Job Listings Websites
JobWeb>>   U.S. Government Job Postings>>	Georgia Department of Labor>>   NACE Employer/Student Network>>

Career Outlook Research Resources
Bureau of Labor Statistics>>   Georgia Labor Market Explorer (Occupational Outlook)>>	GSU Alumni Salary Info>>    Salary Information>>