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V. Kumar to launch Executive Education course in September: Managing Brands and Customers to Maximize Profit
September 28-29, 2009 (Atlanta) - Do you really know your customers? In recent years, managers have come to realize the importance of measuring and maximizing the lifetime value of individual customers – and with good reason. After all, why spend valuable marketing dollars to attract and retain minimally profitable customers when you can spend the same amount – or less – to capture and cultivate more profitable ones?
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CEBCM co-sponsors the 3rd Thought Leadership Conference on Customer Management
September 10-12, 2009 (Montabaur Castle, Germany) - With this conference, the co-chairs aim to expand the field of customer management with special themes, such as customer participation in value creation, customer engagement in relationship development, customer engagement in customer-to-customer interactions and the influence of new media. Like with prior conferences the conference will result in a special issue of the Journal of Service Research, one of the leading academic journals in our field.
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44th Sheth Foundation Doctoral Consortium:Managing Brands and Customers for Profit(Atlanta) - For over 40 years, the American Marketing Association (AMA) Sheth Foundation Doctoral Consortium has brought together the up-and-coming marketing doctoral students with the world's most distinguished marketing faculty. Leading business schools are invited to participate in the Doctoral Consortium and are asked to nominate one doctoral student (known as the "Consortium Fellow"). The four-day event offers presentations, workshops and networking events that encourage interaction and dialogue between renowned faculty and Consortium Fellows.
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