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back to Consortium Faculty>> Sönke Albers
Professor of Innovation, New Media and Marketing
Christian-Albrechts University
Sönke Albers (Diploma in Business Administration, Ph.D.) is Professor of Innovation, New Media, and Marketing at Christian-Albrechts University at Kiel, Germany. He was previously Professor of Marketing, and for a year also the first Dean of Otto Beisheim Graduate School of Management (WHU), and further Professor of Marketing at Lüneburg University. He also was a Visiting Scholar at Stanford University, INSEAD, Vienna University, Australian Graduate School of Management and University of Technology, both in Sydney. He is chairman of a major research site called "Graduiertenkolleg" with the topic "Business aspects of loosely coupled systems in the age of electronic media" substantially funded by the German Science Foundation.
His research interests are lying in the areas of marketing and sales management, the diffusion of innovations, the planning of new products and electronic business. He is author of about 150 articles in international and German journals such as Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing and published over 10 books including Marketing with Interactive Media, eCommerce, Product Management, Salesforce Management, The eCommerce Winner and Technology and Innovation Management, all in German. He is editor-in-chief of BuR – Business Research and on the editorial boards of the International Journal of Research in Marketing and other journals. He is Treasurer of the European Marketing Academy and was until last year President of the German Academic Association of Business Research (comprising all 1800 business professors in Germany, Austria and Switzerland).
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