44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Sevgin Eroglu
Robinson College of Business, Georgia State University

Sevgin Eroglu
Education
  • Ph.D., Michigan State University
  • MBA, Michigan State University
  • BS, Middle East Technical University
Specializations
  • Retailing
  • International business
  • Consumer behavior

Eroglu specializes in consumer behavior in retailing environments and international consumer research. She is an active member of the American Marketing Association, Academy of International Business and American Collegiate Retailing Association. Eroglu's research has been published in Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Retailing, International Marketing Review, Marketing Letters and Journal of Consumer Psychology.