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back to Consortium Fellows>> Andrew Baker
Georgia State University
Andrew Baker is a third-year doctoral candidate in marketing at Georgia State University. He earned a B.S. in marketing and a MBA degree from Oakland University, Michigan. Baker's dissertation research focuses on how marketing tactics trigger different word-of-mouth patterns and how different types and patterns of word-of-mouth activity impact financial and non-financial brand performance. Other research interests include: the tactical and strategic response customers have when firms make policy change, the causal chain between marketing activities and firm financial performance, consumer welfare issues and how life course events shape consumption orientations, the role consumer communities and virtual communities play in driving marketing performance, marketing metrics, and growth mixture modeling. Baker has presented his research at several AMA Conferences and the 2007 ACR Conference, and he and his co-author Dr. Naveen Donthu won the marketing strategy track best paper award at the 2009 Winter Educator's Conference. Baker has taught Principles of Marketing and Marketing Research to undergraduate students, and he was a recipient of a GTA Teaching Excellence Award from the J. Mack Robinson College of Business in 2009.
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