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Melissa G. Bublitz
University of Wisconsin - Milwaukee
Melissa G. Bublitz is doctoral candidate at the University of Wisconsin - Milwaukee. Melissa received her BS in Marketing and her MBA from the University of Wisconsin - Oshkosh. Her dissertation research will examine marketing influences on food decision making. One essay takes an integrative approach, synthesizing diverse theoretical perspectives to better understand the differences between restrained and unrestrained eating behaviors. Essay two investigates the health inferences consumers form about a food product based on packaging cues they encounter in the marketplace. The third essay investigates how cognitive load interacts with a consumer's food environment prompting different patterns of consumption in restrained and unrestrained eaters.
Prior to beginning the Ph.D. program, Melissa taught as an adjunct at UW Oshkosh for four years and worked in industry for eight years as a Market Research Manager. Her teaching repertoire thus far includes Introduction to Marketing, Quantitative Business Analysis, Principles of Advertising, and Internet Marketing.
Melissa has also co-authored two book chapters: Mirror, Mirror on the Web: Thin-Slice Judgments of Avatars and The Sounds of the Marketplace: The Role of Audition in Marketing. Both of these chapters, due out in 2009, stem from her broader interest in how marketing stimuli facilitate thin-slice judgments and the resulting consumer behavior. She is looking forward to embarking her academic career with an institution that values the pursuit of excellent research, encourages faculty to develop community partnerships, and employs innovative teaching methods to enhance student learning.
