|
Program for Thursday, June 11
| Time |
Event |
Location |
|
| 2 - 6 p.m. |
Registration |
Rialto Lobby |
|
| 3 - 5 p.m. |
Plenary Session I:
Linking the Brand, the Customer and the Firm
|
Rialto Theater |
|
Session Chair:
V. Kumar, Georgia State
- Dominique Hanssens, University of California - LA
- Robert Leone, Texas Christian University
- Roland Rust, University of Maryland
- Rajendra Srivastava, Singapore Management University
|
|
| 5 - 5:30 p.m. |
Open |
|
|
| 5:30 - 6:30 p.m. |
Welcome Ceremony |
Rialto Theater |
|
- Curtain Raiser
Conference Co-Chairs:
Ken Bernhardt, Naveen Donthu, V. Kumar
- Welcome Address
Dean H. Fenwick Huss, Robinson College of Business
- Role of AMA and AMA Foundation
Thomas Kinnear, University of Michigan
- Role of Sheth Foundation
Jagdish Sheth, Emory University
- Welcome from the AMA Academic Council
Peter Dacin |
|
| 6:30 - 8 p.m. |
Dinner |
Rialto Lobby |
|
| 8 - 11 p.m. |
Karaoke Session - dance, music and prizes |
111 Cone St. |
|
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