DETAILS:
Cost: $1,850
Length: 2 days
When: March 2-3
Time:
8 a.m. - continental breakfast
8:30 a.m.-5 p.m. - class
Location:
Buckhead Executive Education Center
Tower Place 200, Ste. 400
3348 Peachtree Rd. NE
Atlanta, GA 30326
directions>>
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Overview:
Data are a key source of intelligence and competitive advantage for business organizations;
however, more and more organizations are finding themselves to be data rich, but information poor. Business Intelligence (BI) addresses this problem by converting organizational data into meaningful information for strategic decision making.
This course focuses on the technologies that are key to delivering data-driven business
intelligence for creating and maintaining competitive advantage. These technologies
automate the process of knowledge discovery and make managers more productive and confident in their business decisions, in such areas as target marketing, customer relationship management, financial engineering, risk management, personalization, and Web mining.
- Understand how business data can be applied to produce business intelligence
- Gain hands-on experience with state-of-the-art BI tools
- Extract and transform data from multiple sources for use with BI tools
- Decide when to use which BI tools technique
- Effectively communicate the knowledge acquired using BI tools
Who Should Attend:
- Managers involved in implementing a BI program, including program and project managers, business and statistical analysts, and marketing directors
- IT professionals who wish to learn about a new promising and applied field that can deliver value to their customers
Bala Ramesh, Ph.D., is Board of Advisors Professor of Information Systems at the Robinson College. This year's winner of the Board of Regents' Teaching Excellence Award, he has also won Georgia State's top awards for teaching and research.
Dr. Ramesh currently teaches business intelligence and information systems development in the Robinson College. His research focuses on developing techniques for data mining and modeling and on knowledge management for systems development and business process management. His work has resulted in a number of BI tools and methods widely used in the industry.
Parsu Nurani is the Director of Business Intelligence and Web Analytics at Turner Broadcasting Systems, Inc. In this role, he has responsibility for delivering metrics and business analytics to Turner's key digital properties (NASCAR, NBA, PGA, Cartoon, CNN, etc.). He has expertise in aligning business and IT to deliver solutions using BI. He has over 12 years of global experience leading product, technical, and operations teams.
Location:
Buckhead Executive Education Center
Tower Place 200, Ste. 400
3348 Peachtree Rd. NE
Atlanta, GA 30326
directions>>
Cost:
$1,850
Register Now
Phone: 404-413-7376
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