FACULTY:

Jörg Henseler
Jörg Henseler is Assistant Professor in Marketing at the Nijmegen School of Management, Radboud University Nijmegen, The Netherlands, as well as at the Instituto Superior de Estatística e Gestão de Informação, Universidade Nova de Lisboa, Portugal. He was awarded a PhD from the University of Kaiserslautern, Germany. He has researched, taught and examined in The Netherlands, Germany and Portugal, and his research interests are: structural equation modeling, relationship marketing, and brand management. He is editor of the Handbook Partial Least Squares (Volume II of the Springer Series on Computational Statistics) and a member of the editorial board of the International Journal of Sports Marketing and Sponsorship. Jörg Henseler can be contacted at: j.henseler@fm.ru.nl.

Christian M. Ringle
Christian M. Ringle is a postdoctoral Research Fellow at the Institute of Industrial Management of the University of Hamburg. He holds a master's degree in Business Administration from the University of Kansas, received his Doctor of Philosophy from the University of Hamburg, and has been a visiting Research Fellow at the Osaka City University and at the University of Technology Sydney. His research interests are comprised of three areas: marketing, strategic management, and networks of small and midsized enterprises. In these areas, he publishes articles in academic journals and has significant practical experiences as a consultant for companies in Europe and the United States of America. He is Managing Director of the SmartPLS software development team focusing on methodological expansions for PLS path modeling, their software implementation, and application in empirical business research.

Geoffrey S. Hubona
Geoffrey S. Hubona is an Associate Professor of computer information systems in the J. Mack Robinson College of Business at Georgia State University in Atlanta, GA. He has a BA in psychology from the University of Virginia, an MBA from George Mason University, and an MA in economics and a PhD in MIS from the University of South Florida. His research interests include Structural Equation Modeling (SEM) techniques in business research, user acceptance of information technologies, and technology usability issues. He has published research articles in Information & Management, Information Technology & People, ACM Transactions on Computer–Human Interaction, IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, International Journal of Human–Computer Studies, The DATA BASE for Advances in Information Systems, International Journal of Technology and Human Interaction, and the Journal of Information Technology Management.

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