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DETAILS:
Cost: $1,895
Length: 2-day seminar
When:
January 22-23, 2009
Thurs. - 9 a.m. - 5:30 p.m.
Fri. - 9 a.m. - 5:30 p.m.
Where:
Buckhead Executive Education Center
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Structural Equation Modeling (SEM) with latent variables has become a quasi-standard in investigating complex causal relationships in business and social research.
Recently, PLS Path Modeling has encountered increasing popularity across many scientific disciplines as an easy, yet powerful, estimation technique for structural equation models. It is characterized by robustness, prediction orientation and its capability to estimate formative measurement models.
This seminar presents PLS Path Modeling as a flexible and powerful means to predict latent variables and to assess relationships between latent variables in academic research. Participants will learn how to apply PLS Path Modeling. Moreover, participants will be provided SmartPLS software.
In addition to an introduction to PLS Path Modeling and a SmartPLS tutorial, this seminar covers several advanced topics:
- modeling second-order constructs
- tests for mediating effects
- investigating moderating effects
- multi-group analysis
- identification of latent segments through Finite Mixture PLS Path Modeling.
This seminar is design for practicing business professionals, and for full-time faculty and students who are engaged in, or interested in, current techniques to perform Structured Equation Modeling (SEM) using PLS Path Modeling. To receive the academic discount , a participant must currently be a full-time faculty member, or a student at a college of university. All participants should have some knowledge of SEM techniques to assess structural and measurement model characteristics.
Taught by Jörg Henseler (Radboud University Nijmegen), Christian M. Ringle (University of Hamburg) and Geoffrey S. Hubona (Georgia State University).
Participants may bring a laptop with wireless connectivity. Participants will be provided with SmartPLS software, course notes and supplementary materials.
MARTA (Atlanta subway) is a short walk from the Robinson Executive Center in Buckhead. Nearby hotels include: The Ritz-Carlton, Buckhead; Westin Buckhead Atlanta; Sheraton Buckhead Hotel Atlanta; The Embassy Suites Atlanta – Buckhead Hotel; Doubletree Hotel Atlanta – Buckhead. Nearby restaurants include: Prime; Fogo de Chao; Cheesecake Factory; Bone's Restaurant; Milan; Buckhead Diner; Maggiano's Little Italy; and Morton's The Steakhouse – Buckhead.
course dates: January 22-23, 2009
course times: 9 a.m.-5:30 p.m.
refund deadlines: Cancellation at any time incurs a $75 processing fee; 50% refund for cancellations after January 5. No refund for cancellations after January 16.
$1,895 for the 2-day seminar. However, full-time faculty and full-time students can register at an academic discount of $795 for the 2-day seminar. Anyone who registers for the academic discount will be authenticated as a full time faculty member and/or student before their registration is accepted. Moreover, discounts can also be negotiated for multiple (non-academic) participants from the same organization. Contact Geoffrey Hubona (ghubona@cis.gsu.edu) for details.
Fee includes:
- participation in the seminar
- SmartPLS software
- SmartPLS tutorial files and examples
- complete handout of the seminar presentations
- supplementary literature
- continental breakfasts, lunches, snacks and (non-alcoholic) drinks during the seminar
Class size limit: Currently, the class size is limited to 60 participants.
Buckhead Executive Education Center
Tower Place 200, 4th floor
3348 Peachtree St.
Atlanta, GA 30326
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