|
Wesley J. Johnston, Ph.D., Professor of Marketing and Health Administration
Email: wesleyj@gsu.edu
Room: 1343 RCB building
Phone: 404-413-7851
Go to bio in the college faculty directory
Biography
Johnston's research interests include application of behavioral sciences to marketing in the areas of customer relationship management and strategic account programs.He is an expert in network dynamics and relationship strategies, especially in sales force management. Johnston's research has been published in journals such as Journal of Marketing, Journal of Consumer Research, and Decision Science. He is a member of the American Marketing Association, Association for Consumer Research and the Academy of International Business. He has served on the editorial board of several journals and is currently the editor of the Journal of Business and Industrial Marketing and the director of the Center for Business and Industrial Marketing. He has conducted executive seminars in the People's Republic of China, Australia, Korea, Singapore, Finland, Argentina and Slovenia. His most recent book is titled Managing Salespeople: A Relationship Approach.
Education
- Ph.D., University of Pittsburgh
- M.B.A., University of Pittsburgh
- M.A., Ball State University
- B.A., University of Pittsburgh
Specializations
- Customer Relation Management (CRM)
- Key Account and Salesforce Management
- Business-to-business Marketing
| 
