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MANAGERIAL SCIENCES
Edward Miles, assistant professor, was an invited lecturer this summer at the University of Cooperative Education in Stuttgart, Germany. He taught a three-week program on cross-cultural negotiation
Todd Maurer, professor, will receive a three-year research grant from the U.S. Army Research Institute to address self-initiated leadership development. This research is designed to be useful to the army and to other organizations that desire to motivate leaders or potential leaders to develop their leadership capabilities. This year, Maurer will also be serving as the interim chair of the Department of Managerial Sciences as well as the
interim director of the Beebe Institute of Personnel and Employment Relations.
MARKETING
Bronis Verhage, professor, published the sixth revised edition of Grondslagen van de Marketing in Dutch, the leading college-level marketing text in the Netherlands for the past 20 years.
The article, "Patronage Motives of Mature Consumers in the Selection of Food and Grocery Stores," coauthored by George Moschis, Alfred Bernhardt Research Professor; Carolyn Curasi, assistant professor; and Danny Bellenger, professor and Marketing Department Research Fellow, was published in the recent Journal of Consumer Marketing (vol. 21, number 2, 2004).
Naveen Donthu, Katherine S. Bernhardt Professor, presented a paper titled "Ecommerce Website Quality: Development and Validation of eQUAL" at the INFORMS Marketing Science Conference held June 24-27 at Erasmus University in Rotterdam, Netherlands. The paper was co-authored with former doctoral student Boonghee Yoo, who is now on the faculty at Hofstra University.
Chris Lemley, instructor, taught international marketing in May in Alexandria, Egypt, as part of the Alexandria Institute of Technology's Executive Education Program. Sevo Eroglu, associate professor, taught the class in June. Lemley also participated on a panel in June for the Export Workshop of the GSU Institute of International Business for executives from the Hispanic and Asian communities
in Atlanta.
The 2004 Academy of Marketing Science Annual Conference on May 26-29 in Vancouver, Canada, was attended by several marketing faculty. Kofi Dadzie, associate professor, moderated a session and presented two papers: "The Contemporary Marketing Group and Contemporary Marketing Practices in West Africa" (co-authored with Wes Johnston, CBIM RoundTable Professor of Marketing), and "Contemporary Marketing Practices in Africa: Is It Market Orientation or Relational Marketing?" Ken Bernhardt, Taylor E. Little, Jr. Professor of Marketing, presented a paper, "Customer Satisfaction and Loyalty Measurement: A Two-Sided Approach" (co-authored with doctoral student Yujie Wei). Doctoral student Brian Brown, presented a paper "Perceived Degree of Similarity in Cross-Race Mentoring Relationships: A Sales Perspective," at the session on current research in marketing doctoral programs.
Chris Lemley, instructor, conducted a seminar on business case writing in Tbilisi, Republic of Georgia, May 17-24, funded by a grant from the Eurasia Foundation. He taught professors and instructors of two business schools. The three-day course culminated in a
case competition.
George Moschis, Alfred Bernhardt Research Professor, has been named by the Chinese University of Hong Kong web site as one of the best researchers in marketing.
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