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Since then, he’s had many additional
responsibilities in operations and other
areas, rising from managerial positions
with VF subsidiaries to group vice
president of VF and eventually president,
chairman, and CEO. He’s also shared
his expertise as director of Wachovia
Corporation and the Hershey Corporation.
Through it all, McDonald has stayed
true to his original passion for managing
brands. That passion has translated into
a sound position for VF for the future.
“I feel good about where we are,”
McDonald says. “We’ll continue to
implement tools and processes to
understand consumers, acquire new
brands in lifestyle areas that are growing
in importance, and search for new ways
to translate knowledge about lifestyles
into a better product.”
However, ultimately for McDonald,
passion without vision is not enough. “The real measure of a
leader,” he says, “is to develop a vision of what you’re trying
to accomplish, where you’re going. You can have all the passion
in the world, but without the vision, you won’t end up
in the right place.”
| Mackey McDonald’s Leadership Keys for Success |
| 1. |
Develop your vision |
| 2. |
Assemble a diverse, global team to implement that vision |
| 3. |
Expect the unexpected and respond with timely, appropriate action |
| 4. |
Bring both art and science to your work |
| 5. |
Follow your passion |
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