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BABY BOOMERS SUBJECT OF NEW BOOK BY ROBINSON PROFESSOR
 Contrary to popular belief that baby boomers are financially
well-off and in good mental and physical health, the new book
Baby Boomers and Their Parents: Surprising Findings on Their
Lifestyles, Mindsets, and Well-Being (Paramount Publishing, June
2007), by Robinson College Professor George Moschis, shows
that the average baby boomer is likely to be in debt, has saved
very little for retirement, and has major physical and emotional
health problems.
According to Moschis, director of the College’s
Center for Mature Consumer Studies, stress is
taking its toll on the health of baby boomers due
to their lifestyles, care-giving responsibilities, and
unreasonable expectations that fail to become reality.
He and his coauthor, Dr. Anil Mathur of Hofstra
University, document 20 years of studies about baby
boomers and their parents. The book highlights the
similarities and differences and helps answer questions
about the physical, emotional, and financial well-being of
the two generations.
NEW INTERNATIONAL PROGRAM GIVES BOOST
TO BUSINESS IN LATIN AMERICA
For the business community, meeting the challenges and
capturing the business opportunities in the Western Hemisphere
require increased attention. Major developments
include new free trade agreements signed by the United States,
the potential of an eventual Free Trade Area of the Americas,
and the global competition coming from Asia.
To address these issues, the Robinson College in its Institute
for International Business formed the US–Latin America Trade
Program or USLAT, which focuses on providing international
executive education aimed at improving managerial practices
and competitiveness throughout the Americas. Begun with a
small network, USLAT is currently expanding its list of key business
and academic partners throughout the Americas.
According to David Bruce, who along with Professor Pedro
Carrillo is part of USLAT’s core team in Atlanta, “USLAT delivers
action-learning programs to Latin American business people
who want to develop business in the U.S. market. It also serves
U.S. firms seeking to source from or enter the Latin American
market.”
Beyond the network of partners throughout the region, the
USLAT core of Bruce, Carrillo, and other key professors and
business experts brings with them extensive experience in
Latin American business affairs. USLAT also addresses company
needs by tapping Robinson’s top experts in areas such as
marketing, management, finance, and management information
systems, and has ties to outside experts/business practitioners
who can give assistance as required.
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