vol. XIX no. 2 Airline Industry The view from above   CONTENTS DIVIDING TO CONQUER The legacy and low-cost carriers have begun to divvy up the airline marketplace...and so far each has found a comfortable niche. TIME OF TRANSITION After emerging from bankruptcy, Delta looks to a new chief to “continue the fight.” Meet the new CEO, Richard H. Anderson. Delta Relies on International Expansion. AT DELTA THE CUSTOMER IS KING...AGAIN Robinson alum Lee Macenczak, Delta’s executive vice president of sales and customer service, talks about the customer service aspect of the airline’s revival. THE WORLD'S BUSIEST MANAGER Ben DeCosta oversees a city within a city and Atlanta’s gateway to the world. MAKING ALL THE RIGHT MOVES AirTran’s CEO, Joe Leonard, hasn’t missed a beat in positioning the low-cost carrier for success. THE RIGHT FORMULA Creating a sense of community is just one of the side benefits of Robinson’s new Professional MBA, one of the most successful part-time offerings in College history. LESSONS FROM LEADERS Mackey McDonald (MBA ’74) pursues his passion by leading the world’s largest apparel company.

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