State of Business Magazine, Fall 2007, Airline Industry, The View from Above
  vol. XIX no. 2

Fall 2007 contents
Dean's Letter
Rajeev Reports
In Brief
To The Point
State of Business 
				    Information








Making all the Right Moves

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“Our people have been through some bad times. We’ve almost gone out of business a few times, but we have a group that won’t give up regardless of the obstacles. Their spirit and dedication,” says Leonard, makes a “big, big difference [in the flying experience].”

AirTran has been growing at the rate of 20 to 25 percent for the last five years, but Leonard says it’s time to slow things down. “We’ve decided to slow our growth rate and have discussed with Boeing a stretch out of our deliveries, so we’ll be taking about 12 to 15 airplanes a year, which will give us a growth rate in the 10 to 12 percent range – still aggressive, but not at the same level we’ve seen for the past five years.” All the new additions will be the 137-passenger Boeing 737-700s.

The addition of these new aircraft also helps with another issue facing airline executives today, the high cost of fuel. “By having all brand new airplanes, by definition we have the most fuel-efficient technology available today,” said Leonard. He notes that the new technology also results in noise reduction and that the difference in noise level between the old 737 and the newer version operated by AirTran is significant.

Other energy conservation measures include winglets, ver tical extensions of the wings that help with aerodynamics and over time result in significant fuel savings. “We’ve also invested a lot of money in Atlanta, Orlando, and Baltimore to put air-conditioning units at all the gates, so that we don’t have to run the aircraft cooling systems when the airplane is parked,” said Leonard. “In addition, we’ve put power units at every one of our maintenance stations so that our crews don’t have to run the airplanes at night when doing maintenance work.” Leonard also said that AirTran pilots taxi to and from the gate on one engine to save fuel, and that “we try to make sure our planes can roll right up to the gate without stopping. That saves 100 pounds of fuel, believe it or not.”

With all its success as a domestic carrier, will AirTran venture into the potentially more lucrative international marketplace? Says Leonard,

“For the foreseeable future we plan to remain a domestic airline. At some point Canada and Mexico will make a lot of sense – maybe even the Caribbean and Central America.We have the airplane [the 737] to go international if we want to.”

However, Leonard is quick to note that one of the tenets at AirTran is that “we try to keep everything as simple as we possibly can.

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