vol. XXI no. 2
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Robinson’s
faculty ranks 24th in the world among public U.S. business schools for
publication of research in leading journals. In addition to articles,
they also write books – for scholarly audiences, function-specific
practitioners, and broad business audiences.
Martin
F. Grace, James S. Kemper Professor of Risk Management and
Robert
W. Klein, director of the Center for Risk Management and
Insurance Research, edited The
Future of Insurance Regulation in the United States
(Brookings Institution Press, 2009) in which some of the nation’s
leading experts on financial regulation assess the case for an enhanced
federal role in the insurance sector, the merits of establishing an
optional federal charter and the implications of financial convergence.
Grace
and Klein
are among the contributors to At
War with the Weather: Managing Large-Scale Risks in a New Era of
Catastrophes
(MIT Press, 2009), which analyzes current
measures to mitigate, insure against, and finance recovery from natural
disasters in the United States, proposes long-term solutions
for reducing losses and supporting disaster victims, and offers a
strategy for sustainable recovery from future large-scale disasters.
Howard C. Kunreuther and Erwann O. Michel-Kerjan, both of Penn’s
Wharton School, edited At
War with the Weather.
International
Business: Strategy, Management and the New Realities
(Prentice-Hall, 2008), written by S.
Tamer Cavusgil, Fuller E. Callaway Professorial Chair and
director of the Institute of International Business, along with
coauthors Gary Knight of Florida State University and John R.
Riesenberger of Michigan State University, addresses topics including
emerging markets and the growing participation of small and mediumsized
firms in global business. The popular textbook recently was translated
into Mandarin (China Renmin University Press, 2009).
Conducting Market Research for
International Business (Business Expert Press, 2009) by Cavusgil, Knight,
Riesenberger, and Attila Yaprak of Wayne State University offers a
comprehensive treatment of the research issues facing business managers
when contemplating market entry, engaging buyers in foreign markets,
maintaining and growing market share, and expanding to new
opportunities abroad.
Pervasive
Healthcare Computing (Springer 2009) by Upkar Varshney,
associate professor of computer information systems, describes a
conceptual system under which healthcare can be provided to anyone,
anywhere, at any time by removing restraints of time and location while
also increasing the coverage and quality of healthcare.
Managing
Customers for Profit: Strategies to Increase Profits and Build Loyalty
(Wharton School Publishing, second printing 2009) by V. Kumar, Richard
and Susan Lenny Distinguished Chair in Marketing and executive director
of the Center for Excellence in Brand and Customer Management, explains
how the author’spioneering concept of Customer Lifetime Value (CLV)
helps companies target customers with higher profit potential,
manageand reward existing customers based on their profitability, and
invest in high-profit customers to prevent attrition and ensure future
profitability. Managing Customers for Profit has been translated into
Italian, Japanese, Macedonian, Mandarin, and Spanish.
In
Customer Lifetime Value: The Path to Profitability (Now
Publishers, 2008), Kumar
outlines methods for measuring CLV,
discusses developing customercentric strategies, provides
examples of strategies in B2B and B2C settings, and examines
the challenges organizations face when implementing
a CLV-based framework.
Rajeev
Dhawan, director of the Economic Forecasting
Center, issues two quarterly publications. Forecast of the
Nation
provides a concise and informative outlook on the U.S. economy. Forecast of Georgia and Atlanta
summarizes employment and income characteristics of Georgia and Atlanta
for the previous nine years and offers forecasts for the upcoming two
years.
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