State of Business Magazine, Spring 2007, Going Global for an MBA
  vol. XIX no. 1

Spring 2007 contents
Dean's Letter
Rajeev Reports
Media watch
In Brief
To The Point
State of Business 
				    Information








Business Solutions for Africa

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In 2001 Magesa Munna was running a garlic paste and honey-processing company in Tanzania when she got a new idea for a business. Why not use the bananas in her garden to make wine? She started out small, with 40 liters of the homemade banana wine, but soon her production was up to 100 liters a month. By 2005 Munna’s winery, Kym’s Enterprises, was producing so much wine–more than 2,000 liters each month – that she was considering exporting her product. But she wasn’t sure how to proceed.

In Ghana, Ama Lokko faced a different challenge. Her business, Namas B. Company Limited, a retailer for liquefied petroleum gas, had experienced dramatic growth since its start in 1999. It operates three retail plant stations in Accra, a one-stop gas assessories shop, and a door-to-door service for customers unable to travel. But Lokko felt she needed better skills not only to operate and manage the company’s growth but also to mitigate regular and disruptive shortages of liquefied petroleum in Ghana.

Along with business colleagues throughout the continent of Africa, Munna and Lokko found help at the Ronald H. Brown Institute (RBI), a business training and skills development center in sub-Saharan Africa. Established in 2001 with a $5 million grant from USAID, the RBI (named for the late U.S. secretary of commerce) assists people and organizations in becoming more effective in global business. The Robinson College of Business and the Andrew Young School of Policy Studies at Georgia State led a consortium of U.S. and South African institutions in the RBI, including the University of Pretoria, the Center for Scientific and Industrial Research, and the University of Venda. Robinson dean Fenwick Huss is a member of the RBI Board of Directors.

The five-year anniversary of the RBI brought much for these partners to celebrate. More than 23 countries have participated in one of its initiatives, which include workshops, internships, and an international leadership academy. During the first phase of the institute, which ended in October 2004, more than 230 people participated in workshops, with 41 percent of the classes being women. More than 200 people from 13 countries completed four-month internships, receiving onthe- job training. And approximately 160 people attended six leadership academies held in South Africa, Ghana, and Malawi.

The momentum is continuing in phase two with internships in human resources development, business promotion workshops that link U.S. and African companies, and training seminars in basic and advanced business simulations and entrepreneurship. In fact, Munna completed one of these seminars in 2005, which enabled her to develop a marketing strategy for selling her banana wine in domestic and international markets. The effort paid offrecently at the Tanzania Food Processors Trade Fair in Dar-es-Salaam, where she won first prize in display and product packaging.

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