vol. XIX no. 1 Ethics in the Balance   CONTENTS ETHICS IN THE BALANCE Robinson’s Southern Institute for Business and Professional Ethics helps companies grapple with real-world ethical issues. MAN ON A MISSION David Walker, comptroller general of the United States, is fighting vigorously to create awareness of a pending fiscal calamity (a State exclusive). Online Exclusive     Conrad Ciccotello…on Saving for Retirement     Bill Custer…on Healthcare BUSINESS SOLUTIONS FOR AFRICA Now in its sixth year, the Ronald H. Brown Institute has changed lives in sub-Saharan Africa. LESSONS FROM LEADERS Sandra (BBA ’82) and Doug Bergeron have established a women’s technology mentorship and scholarship program at Robinson. SANDRA BERGERON: Affirming Action DOUG BERGERON: Thinking Outside the Blue Box   THE LATINIZATION OF AMERICA Marketing Professor Naveen Donthu has some tips on reaching the U.S. Hispanic market. AT HOME ON THE RANGE While Gerald Hudgins’s (BBA ’68) initial success was in real estate, his passion is really for cattle farming. An engaging profile of a reserved man with immense drive and significant accomplishments. THE EYE OF THE STORM The insurance industry is in trouble, and it started long before Hurricane Katrina.

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