BIZ | State of BusinessGeorgia State University | J. Mack Robinson College of Business  
  CONTENT    PAST ISSUES    ABOUT STATE OF BUSINESS                                       Spring 2010 Vol. XXII No. 1

Dean's Letter
FEATURES
A conversation with Delta CEO Richard Anderson
A GPS for Executives
Through a lens, sharply, and face to face
Latin America flexes economic muscle
DEPARTMENTS
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  Top Stories
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Bill Curry's Lessons in Leadership
Rajeev Reports
The Last Word

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Top Stories
 
AAMGA Funds $1 Million Chair   Marketing Scholar Adds to Worldwide Reputation
Members and associate members of the American Association of Managing General Agents (AAMGA) have funded a new $1 million Distinguished Chair in Risk Management and Insurance.   V. Kumar (VK), executive director of the Center for Excellence in Brand and Customer Management, has received six awards recognizing his stature as a marketing scholar. They include a first-of-its-kind research grant from Google and global marketing consultancy WPP; best paper awards from the Journal of Marketing, the Journal of Retailing and the Marketing Science Institute; and the Bharat Gaurav and Hind Rattan Awards for excelling in his field and making India proud.
Through its collaboration with the Robinson College, AAMGA’s 400 member companies and their 10,000 employees will have access to the latest research, preferred access to Robinson College executive education offerings, the opportunity to recruit Robinson graduates on the Georgia State University campus and the ability to leverage the latest in educational technology. Robinson faculty also will lecture and conduct workshops on subjects such as leadership, communication and teamwork as part of AAMGA’s Leadership Institute.

A search is currently under way for the individual who will hold the new AAMGA Distinguished Chair.
 
V. Kumar
These latest accomplishments follow his record-shattering achievement of 2009 when VK, who holds the Richard and Susan Lenny Distinguished Chair in Marketing, won his third and fourth Lifetime Achievement Awards from the American Marketing Association. No other individual has ever received more than two such awards in the history of the organization.

Said Robinson College Dean H. Fenwick Huss, “VK’s research has made a dramatic difference in the field of marketing and has helped many companies achieve new levels of profitability. We are proud of his success and the recognition it brings to the Robinson College of Business and Georgia State University.”

VK ranks among the world’s top five marketing scholars. He has published more than 150 articles and books, including “Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty” (Wharton School Publishing, 2008), which has been translated into Italian, Japanese, Macedonian, Mandarin and Spanish and is now in its second printing.
 

More Rankings Success:
Financial Times, Aspen Institute, U.S. News List Robinson Programs among the Best


The Robinson College continued to excel in the U.S. News & World Report and Financial Times business school rankings. The college also earned a spot on the Aspen Institute’s “Global 100” ranking of the top business schools worldwide for leadership in integrating social, environmental and ethical issues into its MBA programs.

Robinson ranked 85th in its inaugural appearance on the Aspen list. It is the only business school in Georgia to gain the distinction. The Financial Times (FT) placed Robinson’s Executive MBA (EMBA) program 23rd among U.S.-based programs and 65th globally. Locally, it is the only EMBA offered by a public university to make the list.

The college also ranks near the top in multiple categories in the 2010 edition of “America’s Best Colleges” (undergraduate programs) published annually by U.S. News & World Report.

Robinson’s Department of Risk Management and Insurance is ranked 6th in the nation, Computer Information Systems 7th and Real Estate 11th overall. Robinson’s undergraduate program is ranked 32nd among U.S. public universities and 57th overall.

In a graduate ranking created this year, the college placed 24th of 314 business schools in U.S. News & World Report’s new “America’s Best Graduate Schools” survey of all business schools that offer part-time master’s (MBA, M.S.) programs. The new ranking puts the Robinson College in the top 8 percent of all U.S. business schools with part-time programs. The 2011 edition also lists Robinson’s Department of Computer Information Systems 10th in the nation in the information systems specialty programs category. Robinson’s Institute of Health Administration remains ranked 34th in the healthcare managment category, which is ranked in alternate years and does not appear in 2011 overall.

Robinson program rankings on a ledger

 

Magazine, Video Capture National, Regional Recognition


the covers of the fall 2009 and spring 2010 issues of State of Business with a glare above them
State of Business garnered two awards for excellence in writing and production. The Higher Education Marketing Report, in its 25th Annual Educational Advertising Awards competition, gave the Robinson College magazine a national Award of Merit in the category “External Publications.” CASE (Council for the Advancement and Support of Higher Education) District III (covering all of the Southeast) also named State of Business a Special Merit winner among large school alumni magazines. In addition, Robinson’s Honors Day video won a CASE award in the Audio-Visual Communications category. The video was produced and directed by Robinson alumnus Suban Dey (BBA 2008). Diane Moore of the college’s communications and marketing staff served as executive producer.

 

RCB Serves Up C-Store Program

 convenience store pastry selection
For awhile now convenience stores have tried to be… well…convenient. They’ve brewed coffee, baked donuts and even prepared sandwiches in response to the changing needs of consumers, who are usually in a hurry and want everything NOW.

But converting from a store that sells gas as its staple to one that competes with well-established quick-service restaurants is no mean task.

Enter the new Center for Achieving Foodservice Excellence (NACS CAFÉ).

Established by the National Association of Convenience Stores (NACS) and the Cecil B. Day School of Hospitality, which is its academic partner, the NACS CAFÉ will help convenience store owners compete head-on with the fast food industry by providing them with the knowledge and skills required for profitable foodservice operations. Starting this summer, courses will be offered on campus in Atlanta as well as online and will cover menu selection and design, marketing and merchandising food and beverage items, human resources management, financial analysis and strategic planning.

This country has more than 145,000 convenience stores nationwide, 62 percent of which are individually owned and operated. “The emphasis will be on real life applications that are user-friendly and adaptable,” said Hospitality School Director Debra Cannon, who added that approaches to creating and building a quality experience for customers will be integrated throughout the curriculum.

Anheuser-Busch, Coca-Cola, Ecolab, Georgia-Pacific, Kraft Foods and McLane are founding partners of the program.

The Cecil B. Day School of Hospitality is ranked among the top 25 hospitality programs in the nation by the Journal of Hospitality and Tourism Education. It is the largest, oldest and only accredited hospitality program in Georgia.
 

Robinson Dominant in CIS Research

Six members of the faculty in the Department of Computer Information Systems (CIS) received top recognition in a recent peer report published by the Association for Information Systems. Robinson was the only school with more than one faculty member listed. a laptop computer stacked with books coming out of the screen According to the study, professors Richard Baskerville, Mark Keil, Arun Rai, Daniel Robey and Detmar Straub, and associate professor Michael Gallivan, all in the CIS department, are among the 30 most prolific researchers in the world in their field.
Robey, the John B. Zellars Professor of Computer Information Systems, also recently received a LEO Award for lifetime exceptional achievement in information systems.

According to Robinson Dean H. Fenwick Huss, “This report illustrates the strength and depth of Robinson’s CIS department. It also is a testament to the knowledge and hard work of these six premier scholars.”

CIS department chair and Regents’ Professor Ephraim McLean, also a past LEO Award recipient, said, “These are great achievements. This ranking demonstrates the caliber and extent of scholarly research produced by our faculty.”

CIS department faculty expertise includes health informatics, security, data mining and supply chain management among its specialties. The faculty has been recognized as first in the world for research productivity, with articles published in leading journals.

 

Lofty Territory

a brain with numbers inside 
The leading educational, professional and research organization in the actuarial science field has named the Robinson College a Center of Actuarial Excellence.

The Society of Actuaries created the recognition to produce and support research that will expand actuarial knowledge and strengthen the profession. The five-year award confers not only prestige but also opportunity. As one of 12 schools in the United States and Canada to receive the designation, Robinson is now eligible for substantial, multiyear research and education grants. Professor Shaun D. Wang is director of the college’s Actuarial Sciences Program.

The selection follows a rigorous application and review process. Evaluation criteria included degree programs, curriculum, graduate count/quality, faculty composition, connection to industry and research/scholarship. Robinson’s actuarial science program, which is part of the college’s Department of Risk Management and Insurance (RMI), was established in 1958.

“Achievement of accreditation is formal recognition that for over 50 years we have been committed to producing leaders for the actuarial profession and producing research that enhances our ability to measure and manage risk,” said RMI chair Richard D. Phillips. “There is tremendous opportunity for actuaries to significantly impact the quality of life for many people. We are excited about the future and look forward to continuing our strong relationship with the actuarial profession.”

 

Keeping in Touch | GO
Here are a few services offered by Robinson’s Career Managment Center to help you stay in touch with the college and fellow alumni, learn about jobs, and help students find their niche in your organization.

Robinson Career Network Group on LinkedIn
More than 2,100 Robinson community members are making contacts and sharing information in Robinson’s group on this networking site for business professionals.
robinson.gsu.edu/career/linkedin

Robinson Career Connection
Help current students and alumni by posting jobs and internships from your organization at no charge.
robinson-gsu-csm.symplicity.com

Robinson Alumni Career eNewsletter
Are you one of 10,000+ alumni receiving updates? If not, email Robinson Career Management Center Executive Director Jason Aldrich to subscribe.
 
 

New partnerships expand college's Asian presence

The Robinson College has forged new partnerships in India, South Korea and China, further expanding the college’s presence in Asia.

The National Management School in Chennai, India, is a for-profit university founded to meet the nation’s demand for quality business education. Its post-graduate program in management is modeled on Robinson’s MBA curriculum and is taught in part by RCB faculty.

   RCYBL Debuts: Wise Decision Fosters New Alumni Group

 Andy Wise
Andy Wise, MBA 2006 and second vice president, wealth management for Morgan Stanley Smith Barney LLC, wants to marshal Robinson’s young graduates and create the most high-powered networking group in the University System of Georgia.

He’s doing so by building a new, invitation-only organization known as Robinson Council of Young Business Leaders (RCYBL) with the mission, said
Florence Ian, vice president
of the Institute for Tourism Studies,
with GSU President Mark P. Becker
at the Memorandum of Cooperation
Signing Ceremony held on November
11, 2009, in Macau, China.
Florence Ian, vice president of the Institute for Tourism Studies, with GSU President Mark P. Becker at the Memorandum of Cooperation Signing Ceremony held on November 11, 2009, in Macau, China.

In fall 2010 Robinson and the Graduate School of Real Estate at Konkuk University in Seoul will introduce a dual degree master’s program. To earn degrees from both schools, students will extend their coursework by one year at the partner campus.

A Memorandum of Cooperation inked earlier this year lays the groundwork for student and faculty exchanges and research collaboration between Robinson’s School of Hospitality and the Institute for Tourism Studies in Macau, China. Like Hong Kong, Macau is a Special Administrative of China. It surpassed Las Vegas as the world’s largest gaming center in 2006.

   Wise, “to strengthen ties between the Atlanta business community and Robinson alumni and to serve as advocates of Georgia State University.”

While Robinson’s nearly 70,000 alumni worldwide have always been a force, Wise and the RCYBL board of directors hope to entice alums from the ages of 23 to 45 to become very active, very early to help each other and the community.

Wise is looking for a very dedicated group of Robinson College alumni. All members of RCYBL must first be members of the Georgia State Alumni Association and must be nominated for membership.

RCYBL’s inaugural event was hosted by CNN, with a presentation by daytime anchor Kyra Phillips, followed with a behind the scenes tour of the CNN facilities by CFO Brad Ferrer. During the 2009 football season, GSU Coach Bill Curry gave an inspiring presentation on the topic of leadership. John Brock, chairman and CEO of Coca- Cola Enterprises, spoke on corporate sustainability in February 2010.

For Robinson College alumni with interest in RCYBL, the group is hosting a happy hour on June 10. The next class of alumni leaders will be initiated in July 2010. Wise encourages any GSU Alumni Association members interested in joining the Robinson Council of Young Business Leaders to visit gsu.edu/alumni or call 404-413-2190 for more information.
 


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