Department of Marketing Homepage — Department of Marketing — J. Mack Robinson College of Business

Research Centers The Center for Excellence in Brand & Customer Management » The Center for Business & Industrial Marketing » The Center for Mature Consumer Studies »

Research Centers

The Center for Excellence in Brand & Customer Management »

The Center for Business & Industrial Marketing »

The Center for Mature Consumer Studies »

In the News

Georgia bill bolsters privacy
Atlanta Journal-Constitution - April 3, 2012
Last week’s passage of a revised Georgia Sunshine Law now blocks political campaigns, marketers and almost anyone else from access to residents’ email addresses on file with local governments. These lists have become a potential gold mine for political candidates, according to Ed Rigdon of the Department of Marketing. “You take something like this, people who express an interest, it suggests that they’re an activist,” he said. “It suggests they might be a conduit, where if you get information to them, it’s not just them, but they’ll spread it around the neighborhood.”

Department of Marketing

The Department of Marketing of the J. Mack Robinson College of Business at Georgia State University includes a large, diverse and highly qualified faculty, motivated doctoral students, and dedicated support staff. The department provides marketing instruction in nationally ranked degree programs.

>>new program<<
The Fast-Track MS in Marketing
A year of study. A lifetime competitive advantage.
Learn more »

The Department of Marketing is home to three research centers, developed the concept for and hosts the Marketing RoundTable, recognizes marketing innovations through the annual MAX Awards and sponsors the Women's Leadership Forum each spring.

Learn more about the department »

20^th Annual MAX Awards - Winners Have Been Announced

Gryphex Takes Home 2012 MAX Grand Winner Award
Organizers of the 20^th Annual Marketing Awards for Excellence (MAX Awards) announced Gryphex as the Grand Winner for the Continuum Electronic Offender Monitoring device.
Read the press release about this year's winners and finalists »
Read more about the finalists »

Participants were honored at a breakfast event on February 24, 2012.

Bernhardt Featured in State of Business

Coming to the Table
Ken Bernhardt - Taylor E. Little, Jr. Professor of Marketing - had a short-term problem and went looking for a short-term solution. He needed to fund moving expenses as part of a recruitment package for several potential marketing faculty at the Robinson College. But the state didn’t fund moving expenses, and without them, he couldn’t get the faculty he wanted. Read the article »

Marketing the non-profit
As the economy has tightened so have philanthropic dollars. With more nonprofits competing for that same pool of dollars, a strategic marketing perspective becomes increasingly important, says Ken Bernhardt. Read the article »

Bragging rights in research productivity

Analysis by the University of Texas at Dallas
For the most recent five-year period (2006-2010), Robinson marketing faculty ranked 8th in the world for research productivity in the Journal of Marketing. Learn more »

Quick Links

Marketing Faculty Job Openings
Faculty job openings for the 2012-2013 Academic Year »
Scholarships
Learn about the scholarships available through the Department of Marketing »
Student Communications & Research Lab
A multimedia computer lab, with access to workstations, software and equipment.
Learn more »
Communication Skills & Strategy Workshop
Workshop information »
Registration form »

Marketing and Public Policy Workshop

June 3-7, 2012
In an intensive four-day biennial workshop, young scholars meet, learn from and work with senior scholars from disciplines such as marketing, economics, psychology, decision theory and public policy.
Learn more »

Writing Effective Research and Technical Reports

Looking for a few pointers?