Marketing is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. The BBA program in the Department of Marketing gives students an understanding of basic problems and functions in Marketing, and also allows students to develop in-depth exposure to specialized areas, according to their interests. The large and diverse faculty of the Marketing Department at Georgia State University allows the department to offer courses covering the broad range of the discipline.
To earn a Bachelor of Business Administration degree with a major in Marketing, students must complete the normal core sequence for BBA students, as specified by the the J. Mack Robinson College of Business (which includes Mk 3010 -- Basic Marketing), plus three required courses:
Mk 4100 -- Buyer Behavior
Mk 4200 -- Marketing Research
Mk 4900 -- Marketing Problems (the capstone course)
The marketing major will also take four 4000-level elective courses. The department currently offers the following elective courses at the undergraduate level:
Mk 4300 Advertising
Mk 4310 Advertising Campaigns
Mk 4330 Principles of Selling
Mk 4340 Sales Management
Mk 4400 Channels of Distribution
Mk 4420 Retailing
Mk 4430 Physical Distribution
Mk 4510 Business-to-Business Marketing
Mk 4600 International Marketing
Mk 4620 Product Manage
For more information on the Undergraduate Program, contact the Georgia State University Office of Admissions.
For other inquiries:
You may reach the Marketing Department by phone at (404) 413-7650, by fax at (404) 413-7699, or by mail at:
Marketing Department
Georgia State University
University Plaza
Atlanta, GA 30303
