The MBA program in the Department of Marketing prepares students for a career in business management, with an emphasis in marketing. The MBA program is designed for individuals with work experience who aspire to organizational or entrepreneurial leadership positions. The program enhances general management abilities and provides an opportunity to build expertise in Marketing. In its most recent rankings, U.S. News & World Report 2003 survey of the best graduate schools ranked the flexible MBA program at Georgia State University's J. Mack Robinson College of Business fifth best among part-time MBA programs nationwide.
In addition to the general requirements for the degree, MBA students earn a concentration in Marketing by taking 12 hours in electives from among the department's broad assortment of 8000-level courses. MBA students earn a major in Marketing by taking 18 hours in Marketing electives, in addition to MBA 8140 and MBA 8240.
Currently, the Department of Marketing offers:
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MBA 8140 Marketing Management |
Mk 8410 Logistics Management |
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MBA 8240 Strategic Marketing Techniques |
Mk 8510 Business-to-Business Marketing |
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Mk 8100 Buyer Behavior |
Mk 8600 International Marketing |
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Mk 8110 Marketing to Older Consumers |
Mk 8620 Product Management |
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Mk 8200 Marketing Research |
Mk 8700 Electronic Marketing |
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Mk 8210 Marketing Intelligence |
Mk 8710 Customer Relationship Management |
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Mk 8300 Marketing
Communications and Promotion |
Mk 8800 Services Marketing |
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Mk 8340 Sales Management |
Mk 8900 Strategic Market Planning
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Mk 8400 Channels of Distribution |
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For more information regarding the Master of Business Administration (M.B.A.) program (with either a concentration or major in Marketing), please contact:
Dr. Bruce Pilling,
M.S./M.B.A. Coordinator, Marketing Department
Or for more information on the M.B.A. program and admissions, contact:
The Office of Graduate Admissions & Student Services
For other inquiries:
You may reach the Marketing Department by phone at (404) 413-7650, by fax at (404) 413-7699, or by mail at:
Marketing Department
Georgia State University
University Plaza
Atlanta, GA 30303
