Master of Science (MS)
The MS program in the Department of Marketing is a specialized Master's program designed to provide the in-depth theoretical and applied training needed to excel in a leadership position in Marketing. The MS in Marketing Program extends the students' previously acquired basic business and marketing skills by developing advanced technical and analytical competency in a selected area. The MS Program, therefore, allows students to distinguish themselves as marketing specialists capable of making decisions in an increasingly complex marketing environment.
The MS program offers flexibility, allowing students to tailor course selection to special interests within Marketing, such as:
marketing research
promotion
business-to-business marketing
new product development
international marketing
e-commerce
To earn a Master of Science degree with an emphasis in Marketing, students must complete the following program:
foundation courses (0-6 hours, depending on prior preparation)
MBA 8140 -- Marketing Management
MBA 8240 -- Strategic Marketing Techniques
Mk 8100 -- Buyer Behavior
Mk 8200 -- Marketing Research
21 hours of elective courses in Marketing or a related field (limited to
9 hours)
either Mk 8900 -- Strategic Market Planning, or MBA 8880 -- Field
Studies in Business
Currently, the Department of Marketing offers:
|
MBA 8140 Marketing Management |
Mk 8410 Logistics Management |
|
MBA 8240 Strategic Marketing Techniques |
Mk 8510 Business-to-Business Marketing |
|
Mk 8100 Buyer Behavior |
Mk 8600 International Marketing |
|
Mk 8110 Marketing to Older Consumers |
Mk 8620 Product Management |
|
Mk 8200 Marketing Research |
Mk 8700 Electronic Marketing |
|
Mk 8210 Marketing Intelligence |
Mk 8710 Customer Relationship Management |
|
Mk 8300 Marketing
Communications and Promotion |
Mk 8800 Services Marketing |
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Mk 8340 Sales Management |
Mk 8900 Strategic Market Planning
|
|
Mk 8400 Channels of Distribution |
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The department also offers a variety of courses at the 9000- (doctoral) level.
For more information regarding the Master of Science (M.S.) program, please contact: Dr. Bruce Pilling, M.S./MBA Coordinator, Marketing Department.
Or for more information on the MBA program and admissions, contact:
The Office of Graduate Recruiting and Student Services
