A B O U T   C B I M

F O C U S	M E M B E R S H I P
V I S I O N  &  P U R P O S E	O N G O I N G   O B J E C T I V E S

FOCUS

The CBIM focuses on four general areas:

• Marketing strategies and operations, including product innovation and pricing;
• Buying strategies, including buyer-seller relationships, and global and strategic account management;
• Channels of distribution, including electronic channels, multiple channel designs, and working with distributors;
• Transportation and logistics, including value-added strategies and supply chain management.

VISION AND PURPOSE

Our vision is a center that serves as the "Emerald City" for the exploration and implementation of outstanding business-to-business marketing planning, policy and practice. 

Our purpose is to maintain a world-class learnign center to promote the practical application of research-based business-to-business marketing, worldwide.  It helps its members to attract and retain long-term customers by making available regular opportunities for networking, training, education and consulting services.

ONGOING OBJECTIVES

• To provide an effective forum to promote interaction of member organizations through conferences, seminars, educational events and networking opportunities.
• To expand the knowledge and application of B2B marketing through the efficient dissemination of research and literature.
• To facilitate the application of B2B research through education, training and consulting.
• To strengthen the linkage between academic theory and practice  in the area of B2B marketing.
• To promote CBIM membership as a means of providing support for research, education, training, networking and consulting.
• To maintain a strategic partnership with the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University.  The ISBM has been operating successfully for nearly 20 years.  Our partnership with them allows member firms to draw upon the resources of both centers.

MEMBERSHIP

To accomplish these objectives, the CBIM supplies its member firms with a wealth of benefits, including: 

• Newsletters
• Research library access
• Access to research, seminars and other resources provided by the ISBM at Pennsylvania State University
• Yearly meetings of both the CBIM and the ISBM
• Monthly B2B interest groups meetings to discuss relevant marketing issues
• Access to faculty and staff of the CBIM
• Customized training programs
• Availability of advisement and/or consulting services
• Subscription to the Journal of Business and Industrial Marketing
• License to display the CBIM logo on firm correspondence and promotions
• Invitations to special events and seminars of the CBIM and ISBM

To learn how your firm can join the CBIM, call Dr. Wesley Johnston at 404/413-7851, or Dr. Lawrence Marquit at 404/413-7650.