Department of Marketing


The Center for Mature Consumer Studies Research Reports


CLICKABLE LIST OF INDUSTRY-SPECIFIC RESEARCH  REPORTS
  

1. National Studies of the Mature Market for Health-Care Services

2. National Studies of Older Adults’ Consumption of Pharmaceutical Products

3. National Studies of Mass Media Use by Older Adults

4. National Studies of Older Adults’ Preferences for Apparel and Footwear

5. National Studies of Long-Term Care

6. National Studies of Housing Preferences of Older Adults

7. National Studies of Older Adults’ Preferences for Technology-Based Products and Telecommunication Services

8. National Studies of Food Purchasing and Consumption Preferences of Older Americans

9. National Studies of Older Adults’ Preferences for Insurance Services

10. National Study of The Mature Market for Travel and Leisure Services

11. National Studies of the Mature Market for Financial Services

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