10. National Study of the Mature Market for Travel and Leisure Services

 This national study is based on a random sample of 1,750 adults, including 1,269 age 55 and over.  The report focuses on older Americans' preferences for selected travel and leisure services, and on other purchasing habits concerning travel and leisure.  Preferences for sources of information for vacation/travel packages are analyzed, as well as preferences for methods of payment of airline tickets and hotel/motel accommodations.  Reasons for selecting specific airlines, cruise lines, and hotels/motels are analyzed.  These preferences and motives are analyzed by sociodemographic characteristics and lifestyles; and they are compared to those of younger (under 55) adults. © 1997.  Length: 140 pages.  $150.00

TABLE OF CONTENTS  

Purpose and objectives II-1
The study II-2
Preferences for travel and leisure services II-3
Sources of information for vacation/travel packages  II-10
Preferences for methods of purchasing vacation packages II-14
Reasons for patronizing airlines and cruise lines II-18
Reasons for patronizing hotels/motels II-25
Reasons for patronizing hotels/motels  II-25
Preferences for payment of airline tickets II-31
Preferences for payment of hotel/motel accommodations II-36
Summary and implications for marketing strategy II-42
Tables 

 
LIST OF TABLES  

TABLE II-1  Preferences for travel/leisure services among older adults
TABLE II-2 Preferences for travel/leisure services among younger and older adults 
TABLE II-3 Preferences for travel/leisure services among older adults by age
TABLE II-4  Preferences for travel/leisure services among older adults by gerontographic cluster
TABLE II-5 Preferences for sources of information regarding new vacation/travel packages among older adults 
TABLE II-6 Preferences for sources of information regarding new  vacation/travel packages among younger and older adults
TABLE II-7 Preferences for sources of information regarding new vacation/travel packages among older adults by age
TABLE II-8 Preferences for sources of information regarding new vacation/travel packages among older adults by gerontographic cluster
TABLE II-9  Preferences for methods of purchasing vacation packages among older adults
TABLE II-10 Preferences for methods of purchasing vacation packages among younger and older adults
TABLE II-11  Preferences for methods of purchasing vacation packages among older adults by age
TABLE II-12  Preferences for methods of purchasing vacation packages among older adults by gerontographic cluster
TABLE II-13  Reasons for patronizing airlines/cruise lines among older adults
TABLE II-14  Reasons for patronizing airlines/cruise lines among younger and older adults
TABLE II-15  Reasons for patronizing airlines/cruise lines among older adults by age
TABLE II-16  Reasons for patronizing airlines/cruise lines among older adults by gerontographic cluster
TABLE II-17  Reasons for patronizing hotels/motels among older adults
TABLE II-18  Reasons for patronizing hotels/motels among younger and older adults
TABLE II-19  Reasons for patronizing hotels/motels among older adults by age
TABLE II-20  Reasons for patronizing hotels/motels among older adults by gerontographic cluster
TABLE II-21  Preferences for payment of airline tickets among older adults
TABLE II-22  Preferences for payment of airline tickets among younger and older adults
TABLE II-23  Preferences for payment of airline tickets among older adults by age
TABLE II-24 Preferences for payment of airline tickets among older adults by gerontographic cluster
TABLE II-25  Preferences for payment methods for hotel/motel accommodations among older adults
TABLE II-26  Preferences for payment methods for hotel/motel accommodations among younger and older adults
TABLE II-27  Preferences for payment methods for hotel/motel accommodations among older adults by age
TABLE II-28  Preferences for payment methods for hotel/motel accommodations among older adults by gerontographic cluster