8.  National Studies of Food Purchasing and Consumption Preferences of Older Americans

 The purchasing and consumption habits of older adults (age 55 and over) are investigated in two national studies.  The studies examine: change in preferences for selected food products; reasons for choosing specific brands of foods and alcoholic beverages; reasons for patronizing food and grocery stores, as well as specific restaurants; preferences for methods of payment for meals at restaurants.  These behaviors are further compared to those of younger adults (under 55) and are analyzed by selected sociodemographic characteristics and lifestyle factors.  Media preferences of older adults who prefer certain dietary products are also reported.  © 1997.  Length: 120 pages.  $150.00

TABLE OF CONTENTS  

Purpose and objectives 11-1
The studies 11-2
Present vs. past taste and preferences for food 11-4
Reasons for choosing brands of food and alcoholic beverages 11-10
Reasons for patronizing food and grocery stores 11-19
Reasons for patronizing restaurants 11-27
Preferences for methods of payment 11-33
Media use 11-40
Summary and implications for marketing strategy 11-42
Tables 
Appendix 
Supplement 

LIST OF TABLES  

TABLE 11-1 Taste and preferences for food today in comparision to tastes 15-20 years ago among older adults
TABLE 11-2 Taste and preferences for food today in comparision to tastes 15-20 years ago among younger and older adults
TABLE 11-3 Taste and preferences for food today in comparision to tastes 15-20 years ago among  and older adults by age
TABLE 11-4  Taste and preferences for food today in comparision to tastes 15-20 years ago among younger and older adults by gerontographic cluster
TABLE 11-5 Reasons for choosing specific brands of food and alcoholic beverages among older adults
TABLE 11-6 Reasons for choosing specific brands of food and alcoholic beverages among younger and older adults
TABLE 11-7 Reasons for choosing specific brands of food and alcoholic beverages among older adults by age
TABLE 11-8  Reasons for choosing specific brands of food and alcoholic beverages among older adults by gerontographic cluster
TABLE 11-9 Reasons for patronizing specific food and grocery stores among older adults
TABLE 11-10 Reasons for patronizing specific food and grocery stores among  younger and older adults
TABLE 11-11 Reasons for patronizing specific food and grocery stores among older adults by age
TABLE 11-12 Reasons for patronizing specific food and grocery stores among older adults by gerontographic cluster
TABLE 11-13 Reasons for patronizing specific restaurants among older adults
TABLE 11-14 Reasons for patronizing specific restaurants among younger and older adults
TABLE 11-15 Reasons for patronizing specific restaurants among older adults by age
TABLE 11-16 Reasons for patronizing specific restaurants among older adults gerontographic cluster
TABLE 11-17 Preferences for payment methods for meals among older adults
TABLE 11-18 Preferences for payment methods for meals among younger and older adults
TABLE 11-19 Preferences for payment methods for meals among older adults by age
TABLE 11-20 Preferences for payment methods for meals among older adults gerontographic cluster
TABLE 11-21 Media consumption by preferences for dietary meal prescription products for people with certain health/physical requirements among older adults
TABLE 11-22 Older adults' magazine readership by references for dietary meal prescription or products for people with certain health/physical requirements 

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