Center for Mature Consumer Studies

George P. Moschis

Dr. Moschis is Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the gerontology program faculty. He received his Ph.D. from the University of Wisconsin-Madison.  

Dr. Moschis has been a pioneer in developing educational materials on marketing to older adults. He has developed and taught a graduate course, Marketing to Older Adults- the first of its kind - and has established the Center for Mature Consumer Studies, through which he has provided information and assistance during the past fifteen years to thousands of companies interested in developing and marketing products/services to the aging population.

Dr. Moschis' Center has been recognized by American Demographics magazines for five consecutive years as one of the best sources of marketing information (the only university-based source in the fields of aging and marketing), among organizations such as the Census Bureau, A.C. Nielsen, and the U.S. Department of Labor. He has consulted with and developed programs for many leading corporations and government agencies throughout the country and abroad.  

Dr.Moschis' list of publications includes several books and monographs, and more than 100 peer-reviewed articles and papers. His most recent books, Marketing to Older Consumers (Quorum,1992), Marketing Strategies for the Mature Market (Quorum,1994), and Gerontographics (1996) were selected by Choice as outstanding books; his new book The Maturing Marketplace (Quorum) was published in 2000.