Center for Mature Consumer Studies

George P. Moschis

George Moschis, Ph.D. University of Wisconsin-Madison, is Professor of Marketing, Alfred Bernhardt Research Professor, and the founding director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology Program Faculty. He has been studying the lifestyles and habits of different generations in U.S.A. and other countries for more than 30 years. Through his Center, which is globally known and has been recognized over the years by American Demographics as one of the best sources of marketing information in the United States, Dr. Moschis has conducted dozens of studies and has disseminated his research findings to thousands of organizations interested in serving the aging population. His list of publications includes more than 150 peer-reviewed articles and papers, dozens of research monographs, and seven books.

Dr. Moschis is also a frequent contributor to various consumer and trade publications in this country and abroad, and has been recognized by educators and practitioners on several occasions for his contributions to marketing knowledge and practice. He has served on the editorial boards of leading scientific journals, and he is one of the most frequently-cited authors by those who publish in academic and practitioner journals in his field.

As a guest of various types of organizations around the globe, Dr. Moschis lectures annually in several countries in the five continents and is considered as one of the world's foremost authorities on topics related to consumption habits of different generations.  He has consulted with and developed programs for a variety of leading corporations and government agencies worldwide, and has been a frequent speaker at business forums and a guest on national and international television networks.