Center for Mature Consumer Studies

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Georgia State University

Department of Marketing

The Center for Mature Consumer Studies Research Report

CLICKABLE LIST OF SEGMENT-SPECIFIC RESEARCH REPORTS

1. A Report on Consumer Behavior of Baby Boomers and Elderly

2. National Studies of Affluent Older Consumers

3. Buying Habits of Baby Boomers and Their Parents

4. Baby Boomers and their parents : Surprising Findings About Their Lifestyles, Mindsets, And Well-Being

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