Department of Marketing


The Center for Mature Consumer Studies Research Report

CLICKABLE LIST OF SEGMENT-SPECIFIC RESEARCH  REPORTS  

1. A Report on Consumer Behavior of Baby Boomers and Elderly

2. National Studies of Affluent Older Consumers

3. Buying Habits of Baby Boomers and Their Parents

4. Baby Boomers and their parents : Surprising Findings About Their Lifestyles, Mindsets, And Well-Being

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   image of cover of Baby Boomers and Their Parents
  New book by Dr. George Moschis, marketing faculty, says baby boomers are not as well off as their "greatest generation" parents. 
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