LIST OF SEGMENT-SPECIFIC RESEARCH  REPORTS   


2. National Studies of Affluent Older Consumers
The consumption behavior of upscale-older adults (age 55 and over) with an annual household income over $50,000 is studied, and several aspects of consumer behavior of those with incomes between $50,000 and $75,000 are compared to those with incomes greater than $75,000.  A total of 532 upscale-older consumers were randomly surveyed about their purchasing and consumption habits with respect to products and services such as apparel and footwear, housing, financial and insurance services, travel and leisure, and mass media.  Various aspects of the upscale older-person’s consumer behavior were studied with respect to these products and services, including the following: use of, and preference for, financial and insurance services travel and leisure, apparel and footwear, housing options, and mass media; methods of purchasing financial and insurance services vacation packages, apparel and footwear products; sources of information used to learn about financial and insurance services, travel/vacation packages, new clothing and fashion; reasons for patronizing financial and insurance service providers, hotels/motels, airlines/cruise lines, and department stores; reasons for choosing specific brands of apparel and footwear products; preferred methods of payment for hotel/motel accommodations, airline tickets, meals at restaurants, and apparel and footwear; ownership of various financial instruments such as credit cards, liquid assets, securities and real estate; investment goals, and attitudes toward reverse mortgage plans; reasons for moving from a single-family house into an apartment, a townhome, or a condominium, retirement community with and without health-care services, and nursing homes; and preferences for general and specific mass media. ©1997.  Length: 100 pages.  $100.00


TABLE OF CONTENTS  

Purpose and Objectives 11-1
The Studies 11-3
Results 
Financial Services 11-4
Use and Preferences 
Purchasing Methods 
Credit Cards 
Sources of Information 
Institutional Patronage 
Patronage Reasons 
Asset Composition 
Home Equity Plans 
Use of IRA/Keogh, Pension 
Use of Other Investments 
Insurance Services 
Preferences
 
Insurance Services 11-10
Preference for Policies 
Purchasing Methods 
Sources of Information 
Patronage Preference 
Patronage Reasons 
Reasons for Direct Buying
 
Travel and Leisure 11-13
Preferences for Travel and Leisure Services 
Sources of Information 
Purchasing Methods 
Patronage Reasons 
Payment Methods
 
Apparel and Footwear 11-16
Purchasing Methods 
Information Sources 
Direct Buying 
Brand Selection Criteria 
Store Patronage Reasons
 
Housing 11-19
Reasons for Moving 
Reasons for Choosing
 
Mass Media 11-23
List of Tables 
Supplement (Additional Tables) 
Appendix  


LIST OF TABLES  

Table II-1 Preferences for Financial Services Among Affluent Older Adults (55 ) by Income 
Table II-2 Reasons for Patronizing Financial Institutions Among Affluent Older Adults (55 ) by Income
Table II-3 Asset Composition of Affluent Older Adults (55 ) by Income
Table II-4 Reasons for Patronizing Insurance Companies Among Affluent Older Adults (55 ) by Income 
Table II-5 Reasons Considered Before Buying Various Types of Insurance by Phone or Through the Mail Among Affluent Older Adults (55 ) by Income
Table II-6 Preferences for Travel/Leisure Services Among Affluent Older Adults (55 ) by Income 
Table II-7 Reasons for Patronizing Hotels/Motels Among Affluent Older Adults (55 ) by Income 
Table II-8 Reasons Considered Before Buying Clothes and Shoes by Phone or Through the Mail Among Affluent Older Adults (55 ) by Income
Table II-9 Reasons for Choosing a Retirement Community Among Affluent Older Adults (55 ) by Income 
Table II-10 Reasons for Choosing a Single Family House Among Affluent Older Adults (55 ) by Income 
Table II-11 Media Use Among Affluent Older Adults (55 ) by Income
Table II-12 Magazine Readership Among Affluent Older Adults (55 ) by Income