MAX Awards Criteria
The MAX Awards (Marketing Award for Excellence) honors new products, new services or marketing innovations that have have been developed or launched by a Georgia-based company in the year prior to the Awards Ceremony. Your entry will be judged on the following criteria:
1. Innovation
• How is your entry cutting edge?
• How was your strategy and positioning a departure from the norm?
• How has your entry pioneered a new market or restructured an
existing one?
2. Marketing
• How is it supported by great marketing?
• Describe any innovative marketing techniques used.
3. Success
• What evidence is there that your innovation has staying power and
will be a financial success?
• How will it enhance the consumer's life, improve the business
person's efficiency, or work for the general good of society?
In your entry, briefly address each of the above criteria for your new product, new service or marketing innovation. A typical entry is 2 to 3 pages long. Any printed pieces about your entry would be helpful to our judges. There is an entry fee of $100. All of the proceeds from the entry fees will be used to support an Outstanding Minority Marketing Student Scholarship fund. The deadline is usually mid December.
Please mail your entry form, a check payable to Georgia State University Foundation, and all additional information and materials to:
Georgia State University
J. Mack Robinson College of Business
Department of Marketing
P.O. Box 3991
Atlanta, GA 30302-3991
delivery/courier/overnight address:
35 Broad Street, Suite 1300, Atlanta, GA 30303
For more information, please call 404.413.7650, fax 404.413.7699 or e-mail maxawards@gsu.edu.
