|
| The MAX Award (Marketing Award for Excellence) honors outstanding new products, new services or new ways to market that have been developed or launched by Georgia-based companies in 2007. Entries are judged on the criteria of innovation, great marketing and success. |
The 16th annual MAX Awards competition will be presented by the Department of Marketing at Georgia State University's J. Mack Robinson College of Business in conjunction with Atlanta Business Chronicle. All proceeds from entry fees are used to support an Outstanding Minority Marketing Student Scholarship Fund. |
|
Each year the MAX Awards committee recognizes several finalists, one or more winners, and one grand winner. Click on the image to see winners and finalists for 2003-2008.
|
|
|
|
|
|
View 2008 Grand Winner UPS for Delivery Intercept.
Keynote Speaker: James McCaffrey, Executive Vice President, operations & strategy and Chief Strategy Officer, Turner Broadcasting System Inc. |
|
|
|
|
View 2007 Grand Winner MillerZell for Vistakon Merchandising Program.
Keynote Speaker: Daryl G. Brewster, President and CEO, Krispy Kreme |
|
|
|
|
View 2006 tied Grand Winner The Hauser Group for Wild American Shrimp
Keynote Speaker: Mackey McDonald, Chairman, President and CEO of VF Corporation (and Robinson alum) |
|
|
View 2006 tied Grand Winner Jameson Inns Inc. for Stock Awards
Keynote Speaker: Mackey McDonald, Chairman, President and CEO of VF Corporation (and Robinson alum) |
|
|
|
|
View 2005 Grand Winner PolyVision's Walk and Talk Interactive Lectern and Interactive Whiteboard.
Keynote Speaker: Rick Lenny, President and CEO, Hershey Foods (and Robinson alum) |
|
|
|
|
View 2004 Grand Winner Interface, Inc. for its modular floor covering. Also noted for their recycling program and "green marketing."
Keynote Speaker: Peter Schwarzenbauer, CEO, Porsche North America, Inc.
|
|
|
 |
View 2003 Grand Winner IN ZONE Brands for their "Interactive Beverages." Healthy drinks packaged for interactivity, collectability, reuse and just plain fun.
Keynote Speaker: Tom Noonan, CEO, Internet Security Systems |
|
|
Grand Winners 1993 - 2002 Click year to see more info:
|
Year |
|
|
Precept |
2002 |
|
United Parcel Service |
2001 |
|
Zoo Atlanta
Premiere Technologies |
2000 |
|
United Parcel Service |
1999 |
|
CheckFree Corporation |
1998 |
|
President Baking Company |
1997 |
|
Blue Cross and Blue Shield of Georgia
and Cole Henderson Drake |
1996 |
|
Medical College of Georgia |
1995 |
|
BellSouth Cellular Corporation |
1994 |
|
A.D.A.M. Software |
1993 |
|
|
 |
2008 MAX Awards keynote speaker, James McCaffrey, executive vice president, operations & strategy and chief strategy officer, Turner Broadcasting System Inc.
view video (21:49) >> |
|
|
Presented by
the Department of Marketing at Georgia State University's J. Mack Robinson College of Business and Atlanta Business Chronicle. |
|
