ATLANTA (February 15, 2002) - Organizers of the Marketing Award for Excellence (MAX) today announced that the Grand Winner of this year’s 10th Annual MAX Award is Precept for its recent product re-launch and promotion of the innovative MC Lady golf ball, a distance ball originally designed for women golfers but re-launched for men. The creative marketing campaign asks, “Are you man enough [to play with the MC Lady]?”
Additionally, the MAX Awards named two Winners at the breakfast: Dateline Communications and CIBA Vision Corporation for its “Driving Teens to Focus” program and CheckFree Corporation for its WebPay 3.2 product.
Winners were chosen from a group of finalists selected last month by the Georgia State University Marketing RoundTable, which is comprised of senior marketing executives from many of Atlanta’s top companies. Included were BabyMint for BabyMint College Savings Accelerator, EyeWonder for Eyeris Technology, The QUIKRETE Companies/Fitzgerald and Co. for QUIKRETE Concrete Resurfacer, and ChoicePoint for ScreenNow.
“In MAX Awards tradition, the Grand Winner is selected by the GSU RoundTable for exemplary marketing innovation,” commented Dr. Ken Bernhardt, regents professor of marketing at Georgia State University Robinson College of Business Department of Marketing. “Precept has taken an innovative, proprietary technology and combined it with an innovative, comprehensive marketing program. The result has been a huge marketing success that is changing the game of golf for the average player.”
The winners were presented MAX Awards at the annual awards breakfast held today at the Grand Hyatt Atlanta in Buckhead. The program was led by Crystal Edmonson of the Atlanta Business Chronicle Report television program and Bob Cramer, chairman and CEO of Atlanta-based A.D.A.M., Inc., was the featured keynoter.
Also announced during the breakfast ceremony were recipients of the 2002 GSU Marketing RoundTable Outstanding Minority Marketing Student Scholarship. Ana Maria Diaz, an August 2002 M.S. in Marketing candidate of Atlanta; Stephanie Ellis, a May 2003 M.B.A. candidate of Stone Mountain, Ga.; and Sule Welch, a Fall 2002 M.S. in Marketing candidate of Smyrna, Ga., were each presented a scholarship by Craig Apatov, senior vice president and chief marketing officer for GMAC Bank, and chair of the GSU Marketing RoundTable.
About the MAX Awards
The annual Marketing Award for Excellence (MAX) recognizes the creative genius of marketers and marketing in Georgia. Sponsored by Georgia State University J. Mack Robinson College of Business Department of Marketing and Atlanta Business Chronicle, the MAX Awards program is considered the most prestigious marketing awards event in Georgia, the award salutes the best in new products, services and marketing innovations. Nominations are open to Georgia-based companies or company divisions for products, services or marketing innovations developed in a designated calendar year.
