March 22, 2004 (Atlanta) - The explosion of the internet made it easier for companies to market their products and services overseas and was the first stop on the road to a global business marketplace. However, access to tools such as the internet and export-assistance agencies isn't always readily available within underserved minority communities. So how can Latin-American and Asian-American business-owners find the tools that will enable them to compete in the global arena?
Through a grant from the U.S. Department of Education's "Business and International Education Program," the Institute of International Business at the Robinson College of Business will offer a series of four free workshops designed to provide business-owners with the tools necessary to take their companies global.
Each workshop is a stand alone course that will focus on a different aspect of building a global business. Participants completing all four courses will receive a certificate of completion.
Workshops:
Identifying Market Opportunities (March 31)
• How to find international customers
• Identifying their needs
• On-line and off-line resources
• Using the Internet to build a business
Matching Opportunities with Capabilities (April 28)
• Am I ready for an international business?
• Do I need a partner/how to find one
Making It Happen (May 26)
• International supply chains
• The role of outsourcing
• Import/Export issues
Closing the Deal (June 30)
• The international toolbox
• Finance, marketing, cultural and legal concerns
• Common pitfalls
Where: Latin American Association – 2750 Buford Highway
5:30 p.m. – 9:00 p.m
For more information about the seminars contact: David Bruce 404/463-9415 or Pedro Carrillo 404/463-9416 or visit the website at iib.gsu.edu.
